Although there are a lot of great website companies that offer free space for your business blog or website, you need to get your own space. My previous article talked about the need for your business to host its own content, and this post will only reinforce that ideal.
Hosting and maintaining your own site helps you secure your information, and preserve your intellectual property rights. While designing and maintaining your own website may require particular unique skills and specialized knowledge, there are many tools to help you. For your information, one of my favorite tools is WordPress and the Headway Theme.
I recently received a letter from an attorney whose URL or web address read like a mishmash of bleeped-out curse words, something like, http://www.somespecialsiteforpromotinganattorney.com/?#&!OAS*R@AHS/##aIFhl2w1/~dka(). Oh sure, you can bet I made a quick jump online to check out the "profile." What amazes me more is just how many professionals (i.e. attorneys) do not have their own website or email address.
Not having a dedicated site is marketing suicide these days. Everyone, yes even your grandma Ruth, knows you need to have some "www-something", and it better be something similar to your name, business, or product line. Just as a humorous side note, you may want to check out this post by the Business Pundit (credit to theoatmeal.com), on what your email address says about you.
Unfortunately, the Pundit's post is all too accurate when it comes to your business. Note the first statement is that shows that you have a "good chance of skilled and capable."
If you're interested in discussing the marketing needs of your small business, please contact our law firm and Jeffrey Taylor. I can suggest a variety of resources for getting a professional site, without paying too much. Call (405) 748-0318 or email to schedule an appointment and consultation.